Digital Marketing is the part of advertising which uses the internet and digital technologies like mobile phones, desktop computers and various other digital media and platform to advertise goods and services. It is also known as digital advertising or online marketing. In digital marketing, a company uses digital technology to create, promote and sell its products and services in the form of content. This content can be in the form of text, graphics, images, or video and used to advertise a business’s brand, product, or service.
Traditional Marketing Strategies
Digital marketing strategies are more dynamic and powerful. Traditional marketing strategies like television, newspaper ads, etc. rely on print, TV, and radio advertisements to reach the targeted audience for the desired cause. Digital marketing strategies on the other hand use electronic means to reach people who are always on the move. So, digital marketing strategies are more effective than traditional marketing strategies.
The challenge faced by digital marketers is how to successfully combine the power of traditional marketing techniques with the power of digital tools. It is not possible to use the same content and images in traditional advertising and digital marketing campaigns. Hence digital marketers adopt various tools and techniques to make their campaigns more interesting. For example: they use animations, flash graphics, and interactivity in their campaigns. Here is a small glimpse of some of the techniques being used by digital marketers to make their campaigns more interesting:
Online Interactive Features – One of the most important aspects of a digital marketing strategy is the way it makes the prospect of buying their product or service easier. Various platforms like Facebook, Twitter, etc. are used for this purpose. A digital marketing strategy should not only make the prospect of purchasing an item or service easier but more interesting as well.
Onboarding – Whenever an inbound visitor lands on a web page, there is an inbound call to the user that is generally represented by a pop-up or window. This is generally known as the user journey within the website. Digital marketers take advantage of this fact by incorporating the opportunity to onboard the prospect by providing the user with an inbound call to action. When a user follows this inbound call to action, the digital channels reaches him/her and asks him to subscribe to the digital marketing channels.
Google Analytics – The main goal of every marketer should be to gain leads which is not possible without proper and accurate measurement of leads. Various tools like Google analytics are available which provide the necessary information as to which users are following, or purchasing the offers by the digital marketing campaigns. This information provides marketers with the idea of reaching the right customers with the right offer. Digital marketers generally integrate analytics into their e.g. website pages to know which of the different pages are attracting the visitors and which are not.
Social Media Marketing – A successful digital marketing strategy consists of the use of various social media platforms such as Facebook, twitter, LinkedIn, etc., to spread the digital marketing message. E.g., if a company launches a digital marketing campaign about digital marketing tools, it should make its page accessible on various social media platforms such as Facebook, LinkedIn, etc., which will allow the prospect to engage the offer. The digital marketing strategy also needs to mention or tag the company’s website in different social media platforms to attract more visitors to visit the company’s website.
E-Marketing – Digital marketers, generally use advertising platforms like Facebook, Twitter, etc., to share the digital marketing ads with prospective clients or the audience. The digital marketing platforms, e.g., Facebook, allow people to post comments and add links and interactive polls, giving advertisers a good chance to connect with their audience and inform them about their products. The social media platforms work in a similar way where an advertiser can attach a URL that is promoted on the sidebar on the user’s page, which the user will click on when he wants to see more information. E-Marketers can also create infographics using the Facebook photo-sharing platform and promote the ad via the infographics. Check out the Review to see what will work for your business.